1 Step to make your PPC ads more memorable

Make text ads visually compelling:

Yes, text ads may just be text, but there are more options than

Roll the drums for Multi-Image Extensions, available on Bing Ads. This portal allows advertisers to upload five images that appear when the ad is served in the top position. That’s powerful real estate you can use to catch your customer’s mind and Best Trick For PPC. 

Here is how it looks: 

 

Multi-Image Extensions are in open beta, that is it is open for advertisers to sign up for access.

As well as attracting the eye, Multi-Image Extensions serve other, equally important purpose: they guide the searcher to a more specific landing page. In this way, they function almost as visual site links.

Cheat sheet — key things to keep in mind:

• Minimum five images should be uploaded for the extension to serve.
• They can serve alongside other extensions (such as site links).
• They can be used for any keyword; however, the keywords must be relevant to the images as well as the ad copy.
• Display text (max. 14 characters), i.e., the wording that shows up below the images, is required for each image.
• To increase relevance, the same image should also be present on the landing page.

What PPC Marketing, If you don’t have access to Multi-Image Extensions? Don’t worry, all is not lost. The right words used in the right way can evoke the right images and emotions in the reader’s mind, helping your ad become memorable.

In our Contoso Floral example above, you could help people better imagine using the product by evoking the fragrance with verbosity like: “Bring the fresh, sweet smell of the outdoors into your home.”

Or, say your product is a winter jacket. You could bring to mind images and feelings of winter, with copy like “Cocoon yourself in a [product name] and keep the December chill at bay.”

What do these two examples have in common?

They both use sensory words, words that are related to sight, sound, touch, taste or smell. By sleight of hand a “sweet” smell and the December “chill,” we prompt our customers to imagine themselves in that position. You get the picture (pun intended).

 Cheat sheet — key things to keep in mind:

• Use sensory words to evoke images and emotions.
• Use descriptive, specific language to paint a picture.
• Focus on language that places your searcher with your product.