Social Media And Its Importance In Political Strategy

  Best Uses Of Social Media

The Election Study about "Online networking and Politics" is especially broadened. This investigation is an inside and out an analysis of 2014 Elections. The accomplishment of BJP's online battle in 2014 Lok Sabha race was phenomenal. Different gatherings likewise ran up in a similar way. All gatherings played war to spend via Social Media. It was to grow the compass of their mass contact battle for the Maharashtra Assembly surveys. They neglected to pick up control however 2014 Assembly decisions in India. Yet, it saw the greatest change in Indian governmental issues. Local gatherings in Maharashtra have at last comprehended the intensity of Social Media. They have hopped into it. 

The 2014 general decisions in India was progressive. It saw online life as another battleground. Narendra Modi rose as India's Obama. The customary methods for sending messages recorded calls and open social occasions was not seen much. This race saw government officials utilizing. Social Media used to contact constituents more than ever. A considerable lot of them were hesitant prior. Be that as it may, they have now turned out to be dynamic. Its either out of need. It stayed aware of their companions. Numerous political gatherings additionally made it required. In this manner, it won't be off base to state that part of online life in legislative issues has been unavoidable throughout the years.

                                   

Importance 

social marketing plan

• The Internet is a globe that involves virtually all levels of the political communications, nowadays.

social media manager

• Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility. And Lok Sabha 2014 election is the biggest example and game changer in terms of the cast more vote, candidates data, daily work done by candidates and campaigns during the election.

social media strategy

• All the new media resources viz., the websites, blogs, Facebook, Twitter, Google Plus, YouTube, Pinterest and etc…of the politicians or the political parties allow the declaration of an informal identity in form of daily works, rallies, and contribution to the society.

• Online Surveys, a questionnaire on a different media website, mobile apps and social pages are more approachable than newspaper reading and mouth whispering.

What is Social Media?

•       The revolution called SOCIAL MEDIA has actually taken the world by storm.

•       Its growth has been exponential where Radio took 38 years to reach 50 million users, TV took 14 years to achieve the same target.

•       The internet got there in 4 years, iPod took 3 years for the same whereas Facebook added 100 million users in less than 9 months.

•       In the past few years, SOCIAL MEDIA has made a rapid growth in terms of user counts globally.

•       Facebook has more than 2.19 billion monthly active users (241 million active users in India)

•       Twitter counts more than 330 million users (23.2 million monthly in India)

•       Google Plus has more than 540 million users

Social Media and Politics

                         

• Social Media has emerged as an essential tool of communication for political parties now a days as most youths are come forward to join politics and in political activities ranging from joining their political groups by: 

• Facebook Status Update and Photo posting with #hashtag trending

• Tweeting Short Messages, Twitter with #hashtag trending

• Expressing Supports Through Blogs

• Rally Videos, bytes of contestants and general views of voters on YouTube

• Group Hangouts on Google+

• 3D Technology and others

Social Media and Indian Politics     

•Presently, youth and middle age voters are on Social Media. That is the reason

•Social media is playing a considerable new role in Indian democracy.

•

•With the changing scenario of Indian Politics, political parties and politicians have found a new way of reaching out to a younger and target population.

•

•According to the survey, Facebook users in 160 Lok Sabha Constituencies is more than the victory margin there in the

last election.

•This means Facebook users could be potential swing vote-banks in 2019.

•But among major political parties in India, BJP has the biggest charisma in social media in 2014 elections.

•Where the Congress which is India's grand old party realized the importance of the social media much later.

•Anti-corruption campaigner-turned-politician Arvind Kejriwal from new party AAP is active on Facebook, Twitter and Google+ and YouTube. 

Party Strategy on Social Media by Parties

An Example Of Madhya Pradesh

Madhya Pradesh Assembly Scenario 

•Total population of Madhya Pradesh 2017- 80,940,564

•Literacy rate of the Madhya Pradesh is 70.60%, which is quite high.

•Total Assembly Seats in Madhya Pradesh: 230

• Female and male literacy rates in 2011 are 60.0 percent and 80.5 percent respectively.

Factors to do Social Media 

•Timing spends by people on different social media and some rule of thumb times that are best to post to different social media sites.

Facebook – 1 to 4 p.m.

Twitter – 1 to 3 p.m.

LinkedIn – 7 to 9 a.m. or 5 to 6 p.m.

Google+ – 9 to 11 a.m.

WhatsApp – 2 to 4 p.m. or 8 p.m. to 1 a.m.

•Uses of Images: To increase engagement

•Measuring Success online

•Authentic networking

•Brand consistency

•Engaging presence

•Integrated technology

•Content that counts      

Gender Analysis 

•       The table reveals that out of the 100 respondents

•       68 percent of the respondents were male and 32 percent of the respondents were female.

•       The respondents were divided into three different age categories.

                                                                                                                                                               

Gender	Respondent	Percentage
Male	68	68%
Female	32	32%
Age Group	Male	Female
18-25	64%	74%
25-30	34%	25%
30-35	2%	1%

Changing Scenario on Social Media (Age-Group)

How Social Media is different from Offline?

   Integrating ONLINE                                                                       

·         E-mail (voters management)

·         Social Networking, many places at the same time

·         Applications on campaigns

·         Advertising cost effectively

·         Party management

·         Internet lobby

OFFLINE efforts

·         Telemarketing

·         Door-to-door campaigning

·         Traditional media

·         Community organization

·         Mass meetings, rallies

·         Offline lobby

How Documentary helps?

•Documentary is the easiest way to promote online as well as offline.

•Documentary is the recorded programs and instruction used to promote their party achievements and individual identities.

•Documentary grabs the public attention easily through audio/video format.

•Documentary should be useful in remote or rural areas where internet facility is not available, with the help of the projector.

•Message send directly to the voters without physical presence.

Why need us?

•       Social Media is the cheapest marketing tool around. Hope it could helping your party to present your work, achievements in Madhya Pradesh.

•       The message of the campaign contains the ideas that the candidate wants to share

Their work and commitments, rally with the voters.

•       Social Media has emerged as an option much better than other traditional means like newspaper and mouth whispering.

•       Tablets and smartphones are in, people prefer everything on their palm in the as easy format as possible. And social media meets this requirement of the modern generation.

Each campaign and candidate have different work style and personality that need to be highlighted in the work of promoting and overall image of the party /candidate:

•Website & Blog

•Facebook, Twitter etc in Social Media

•E-mailers, Mails & then collect voters database

•Activism: active people, campaign, rallies emails etc.

•Online Media Press

•Data Collection

Services by Media Us

Digital rights management         

Content monetization

Community management Innovative media Planning Social media video production Brand Communication strategy 3D print and web development

Social media Campaign design & development Co-sponsorships & merchandising

Creative services Website development

Technology solutions WAP and SMS Media planning Online PR

Support and analytics

Tracking tools Customized solutions SEO (Search Engine Optimization) SEM(Search Engine Marketing)


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